Rufat Kerimli is the author of a book on marketing and an experienced business coach operating in nine countries. He has revealed how the traditions of Azerbaijan and his business experience help him build connections between Estonia and Azerbaijan and shared his personal impressions of life in our country.
My name is Rufat Kerimli, and I represent the Azerbaijani community in Estonia. I work in the sphere of sales training and have written a book on this topic. I am 35, I was born in Estonia, and I am trying to combine the culture of my historical motherland with life in our wonderful country. I organise sports events and develop sports clubs to consolidate the friendship between Estonia and Azerbaijan.
Please describe how you see our Estonia.
To me, Estonia is a country of opportunities and tranquillity. Traditions and modernity, pragmatism and tolerance can coexist here. The country is not only developing and progressing but also preserving its soulfulness and cultural diversity.
What do you like in Estonia?
I like the tranquillity and opportunities here. Estonia is a place where you can grow and become successful in many different spheres. I provide sales training, and it is important to me. I also like the cultural diversity and tolerance that can be felt everywhere.
What surprises you in Estonia?
To me, the amazing calmness of people is surprising. Even during significant events, Estonians manage to remain reserved and calm. This is a very useful quality, and sometimes it seems to me that this is what Azerbaijanis lack.
What do you find unexpected or unusual in Estonia?
The absence of a strong emotional response to many events seems to me very unusual. In Azerbaijan, people express their feelings more openly, whereas here, people are more reserved. You have to get used to it.
What aspects of your culture could be implemented in Estonia?
I think it is hospitality that is lacking in Estonia, whereas hospitality is an integral part of the Azerbaijani culture. We are open-armed and hospitable and always happy to treat our guests right. Seems to me that it could make life here warmer and friendlier.
What do you miss the most? / What is lacking in Estonia?
Good weather is what I miss the most in Estonia. Although I was born in Estonia, I have still not gotten used to the cold and wet autumn. I also miss the quality of fruits and vegetables, as in Azerbaijan they are a bit different.
How, in your opinion, can your presence be favourable for Estonia?
I am trying to introduce Azerbaijani hospitality and culture to Estonia. My activities in sales as well as the children’s sports club and the events I organise help to make our people closer. Annual trips to Azerbaijan with kids are my contribution to the consolidation of friendship between our nations.
What Estonian habits have you adopted for yourself?
The thing I probably adopted the most was cold calculation and calmness. These qualities help me in both work and life. Estonians know how to control emotions, and I do my best to learn it too.
What is your favourite Estonian food?
My favourite Estonian food is kama. I eat kama quite often and value it for its taste and simplicity. I also like kama chocolates very much.
Do you have your favourite Estonian musical composition?
Yes, I like the song ‘Kuula’ by Ott Lepland a lot. It was performed at Eurovision 2012 and, in my opinion, it perfectly captures the soulfulness similar to Azerbaijani mugham.
How would you describe Estonians?
Estonians are pragmatic, calm, and tolerant people. They accept others and consider everything with understanding, which makes their culture unique and attractive.
